Inbound Strategy Blueprint

A Clear Roadmap for Scaling your Business.
Fast, simple and risk free.
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Inbound Strategy Blueprint

Is your company like the 99%?

  • Lack of clarity and direction for marketing & sales teams
  • Unable to generate a predicable pipeline of new business
  • Being too busy to focus on the big picture and future results
Most businesses are in the dark.
They can't keep up with the changes in modern B2B Business Development & Marketing. They don't know how to generate quality traffic with ready-to-buy B2B Leads. Instead, the budget is often wasted on activities that don't bring tangible results. The positioning and offering also isn't clear and the few potential clients that get on your website move on to your competition.

What is the Blueprint?

Blueprint is the foundation for your entire business growth.
It is a comprehensive and customised plan to bring clarity and scale your business while using your resources in the most efficient way. It will help you to:
  • Drive Quality Traffic of Ready-to-buy Target Prospects & Accounts
  • Get an Unfair Advantage through Strategic Positioning & Sales Messaging
  • Convert Prospects into Leads through High Value Content Offers
  • Nurture Leads into Opportunities & Sales through Marketing Automation
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Create Content that Generates Leads & Sales.

Digital has made possible to reach your ideal customers in highly-targeted and efficient ways. Customers do 80-90% of their pre-purchase research online, and most of the time - they're not yet ready to buy. This is where Content Marketing comes in showcasing you as a thought leader in the niche.
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With a High Value Content Offer (HVCO) you can do just that and capture leads that are not yet ready to buy. Afterwards, they enter a lead nurturing sequence to make a more educated decision and lead to a sale. To maximise the efficiency, we'll help you drive highly targeted traffic of ready-to-buy leads to high-conversion funnels. This is how it could look like:
Inbound Strategy Blueprint

What's Included?

At the end of the process, you’ll take away a clear roadmap that details all of the elements that need to be created and the systems that need to be configured.

It also identifies the Awareness Stage Content offers, Sales Materials etc. that should be created to launch your Inbound Marketing Campaigns.

The end result is a complete strategy created that is 100% centred around the questions, objections and pain points of your buyer personas.

‍The Blueprint clearly lays out the action steps for setting up your Inbound Marketing Funnel inside a marketing automation tool like HubSpot.

  • Actionable 20+ Page Strategy Document
  • Strategy for a Predictable Pipeline of Leads
  • Compelling  Value Proposition and USPs
  • 3 Ideal Buyer Persona Profiles
  • Buyer Journey Roadmap
  • Shortened  Sales Cycles Strategy
  • 12-month Content Plan
  • Inbound Campaign Setup‍
  • Actionable 20+ Page Strategy Document
  • A Marketing & Sales Strategy for a Predictable Pipeline of Leads
  • Compelling  Value Proposition and USPs that differentiate you from the competition
  • Ideal Buyer Persona Profile & Journey
  • Funnel Design & Scenario planning for 3 budgets
  • 50 content ideas matching your USPs
    & Buyer Persona with killer titles

Packages

Basic
Website/UX Review & Suggestions
SEO / PPC Audit & Suggestions
Marketing Inventory & Channel Audit
Market Gap Research, Competitor Analysis
Ideal Customer Profile development
Buyer Persona & Journey Development
USPs & Value Proposition
50 High-Traffic Content Ideas with Killer Titles
SEO Semantic Core Development
Funnel Design & Scenario Planning
Dynamic OKRs - Objectives, KPIs and Results
Editable Strategy Document
Blueprint Presentation meeting + Q&A
‍Timeline: 2 weeks
Start Here
Premium
Website/UX Review & Suggestions
SEO / PPC Audit & Suggestions
Marketing Inventory & Channel Audit
Market Gap Research, Competitor Analysis
Ideal Customer Profile Development
Buyer Persona & Journey Development
USPs & Value Proposition
50 High-Traffic Content Ideas with Killer Titles
SEO Semantic Core Development
Funnel Design & Scenario Planning
Dynamic OKRs - Objectives, KPIs and Results
Editable Strategy Document
Blueprint Presentation meeting + Q&A
‍Timeline: 4 weeks
Start Here
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Steven Owens, Co-Founder & CEO, Huli
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Samantha Lockhart-Fleming, View From The Slow Lane

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