Inbound Strategy Blueprint｜Wigwam 🏆 HubSpot Certified Partner Agency 🏆

Inbound Strategy Blueprint

Is your company like the 99%?

Unsure which channels to use to generate a predicable pipeline of leads
Increasing pressure to generate leads and new business on a budget
Lack of clarity and direction for marketing & sales teams

Why do you need a Clear Strategy?

Organisations need a clear set of choices that define what it's going to do.
More than that, it needs to base these choices and facts, data and intelligent insight.
Everyone needs be onboard with clear vision, objectives, initiatives, and KPIs.
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Over the years, we have tried-and-tested hundreds of marketing tactics, funnels, platforms and filtered out the ones that bring the highest ROI. Many businesses fail and only a few rise to the top.
What makes the difference is having the right strategy in place and flawless execution.
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Strategy Development is a process of researching and identifying strategic options, selecting the most promising and deciding how resources will be allocated across the organisation to achieve objectives. We have developed our Strategy Blueprint to be a roadmap and a clear action plan for for ambitious Organisations looking to scale in a more efficient, sustainable and meaningful way.
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What is the Inbound Strategy Blueprint?

Blueprint is the foundation for your entire inbound marketing strategy turning your marketing goals into reality. It is a comprehensive and customised plan to create a growth engine for your organisation.

‍The Blueprint helps you run successful campaigns and achieve your growth goals.

The Blueprint will help to grow your business with the most efficient use of your resources. We'll research your customer and establish clear Buyer Personas and Buyer Journeys. Then we design an Inbound Strategy around them to attract, educate and convert your ideal customers into happy long-term customers.

Book Your Strategy Call

Blueprint helps you answer these important questions for your business:

How to generate a full pipeline of leads and appointments on autopilot?
Where are we now and what is the best use of our resources to achieve our growth goals?
What is the ideal customer profile that we should be targeting? What is the most economical way to reach them?
How our brand, product/service should be positioned? What USPs should we use across our channels?
How do we differentiate from the competition? What do we do uniquely good?
How do we leverage marketing automation, chat bots, ai, voice and other emerging tech?
What digital marketing tactics and channels should be prioritised? What marketing/sales tools should we be using?
How can we reduce the sales cycles and increase close rates?
How do we nurture cold leads into long-term customers?
What sales techniques are currently most effective? How can we build a predictable revenue stream?
What needs to change on your website to convert better and bring in more qualified prospects?
How much should we invest in marketing/lead generation, ads, SEO, content and the website?
What kind of content needs to be created to attract, educate and close visitors?
What existing resources can we convert into premium content? How do we leverage it to bring in leads?
How should we structure the website content to attract free organic traffic with ready-to-buy prospects?
Which search keywords should we aim to rank for on Google?
How can we validate the strategy through Google Trends and Search data insights?
How to get the team onboard with executing the new strategy? How do we keep them excited and accountable?

Roadmap for Your B2B Lead Generation Funnel

Digital has made possible to reach your ideal customers in highly-targeted and more efficient ways.
Customers do 80-90% of their pre-purchase research online, and most of the time - they're not yet ready to buy. This is where Content Marketing comes in showcasing you as a thought leader in the niche.
With a High Value Content Offer (HVCO) you can do just that and capture leads that are not yet ready to buy.
Afterwards, they enter a lead nurturing sequence to make a more educated decision and lead to a sale.
To maximise the efficiency, we'll help you drive highly targeted traffic of ready-to-buy leads to high-conversion funnels. This is how it could look like:

Inbound Marketing Strategy Blueprint

What's Included?

At the end of the process, you’ll take away a clear roadmap that details all of the elements that need to be created and the systems that need to be configured.

The Inbound GamePlan clearly lays out the action steps you need to take in order to set up your Inbound Marketing Funnel inside a marketing automation tool like HubSpot. It also identifies the Awareness Stage eBooks that should be created to launch your Inbound Marketing Campaigns.

The end result is a complete strategy created by a unified team that is 100% centred around the questions that your buyer personas are asking and their common objections.
Your Inbound GamePlan is critical for success.

Actionable 20+ Page Strategy Document
Strategy for a Predictable Pipeline of Leads
Compelling Value Proposition and USPs
3 Ideal Buyer Persona Profiles
Buyer Journey Roadmap
Shortened Sales Cycles Strategy
12-month Content Plan
Inbound Campaign Setup‍

Actionable 20+ Page Strategy Document
A Marketing & Sales Strategy for a Predictable Pipeline of Leads
Compelling Value Proposition and USPs that differentiate you from the competition

Ideal Buyer Persona Profile & Journey
Funnel Design & Scenario planning for 3 budgets
50 content ideas matching your USPs
& Buyer Persona with killer titles

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“Wigwam were great at translating our brand ideas into something that represents our company ethos and looks unique.”

Steven Owens, Co-Founder & CEO, Huli

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“They worked with us to deliver a practice brand which has vastly enhanced our identity to existing, new and potential clients, and helps us punch above our weight.”

Andrew Morrison, Morrisons CCA

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“We can't rate Wigwam highly enough, we have worked with them a couple of times now and they have worked wonders on our social media. They are professional yet super friendly and very efficient to deal with and most importantly they really know their stuff.

Samantha Lockhart-Fleming, View From The Slow Lane

Pricing

Basic

Website/UX Review & Suggestions

SEO Audit & Suggestions

Marketing Inventory & Channel Audit

Market Research, Competitors, SWOT
& Gap Analysis

Ideal Customer Profile development

Buyer Persona development

Buyer's Journey Map

Services/Products Matrix

USPs, Value Proposition &
Sales Messages

50 content ideas matching your USPs &
Buyer Persona with killer titles

SEO Semantic Core of most
efficient keywords & topics

Funnel Design & Scenario planning for 3 budgets

Roadmap - Priority Growth
Recommendations Timeline

Dynamic OKRs - Objectives, KPIs and Key Results

Editable Strategy Document on Google Docs
& Sheets

Blueprint Presentation meeting + Q&A

£8,950
‍2 weeks

Book Your Strategy Call

Premium

Website/UX Review & Suggestions

SEO Audit & Suggestions

Marketing Inventory &Channel Audit

Market Research, Competitors, SWOT
& Gap Analysis

Ideal Customer Profile development

Buyer Persona development

Buyer's Journey Map

Services/Products Matrix

USPs, Value Proposition &
Sales Messages

50 content ideas matching your USPs
& Buyer Persona with killer titles

SEO Semantic Core of most
efficient keywords & topics

Funnel Design & Scenario planning for 3 budgets

Roadmap - Priority Growth
Recommendations Timeline

Dynamic OKRs - Objectives, KPIs and Key Results

Editable Strategy Document on Google Docs
& Sheets

Blueprint Presentation meeting + Q&A

£14,950
‍4 weeks

Book Your Strategy Call

Inbound Strategy Blueprint

Is your company like the 99%?

Why do you need a Clear Strategy?

What is the Inbound Strategy Blueprint?

Blueprint helps you answer these important questions for your business:

Roadmap for Your B2B Lead Generation Funnel

What's Included?

Pricing

Claim Your Free 30-Minute Strategy Call