Marketing Strategy

Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organisation or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers.

Marketing Strategy

June 8, 2020

Mapping Content for Each Stage in the Buyer’s Journey - 30 Questions to Ask

To create outstanding content, it not only needs to align with the questions and challenges of each buyer persona, it also needs to be presented at the right stage in the buyer’s journey.

Marketing Strategy

June 8, 2020

Buyer Personas and The Buyer's Journey - Why Businesses Need Both

To generate leads from the right customers, you need to present the right solution with the right message, in the right place, at the right time. Buyer personas help you to identify the first two, and the buyer’s journey will help you to determine the latter—this is why you need both.

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