Get 60+ Sponsor Leads and RFPs Every Month Without Any Outreach

Growing a sales pipeline with cold outreach is hard. Not only is it expensive and time-consuming, but it can also appear spammy and, ultimately, harm your brand. Furthermore, people do much more online research before selecting a vendor, which means that you’re now evaluated on trust and recognisability.

Finally, COVID-19 has limited your opportunities to generate fresh leads at trade shows, conferences, and exhibitions. Fortunately, there’s a better way. RFP Funnels is a much easier, quicker, more predictable, less stressful, and more fun way to build your sales pipeline.

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Is your growth not scaling fast enough?

Cold Emails End Up In the Spam Folder

Did you know that only 25% of cold emails are opened? Not to mention the atrocious 2-3% click-through rate. And how many of those click-throughs convert? Not nearly enough.

The reason why is that your prospects are inundated with emails. They respond to hundreds of them every day, and cold emails are never a priority -- their clients’ and co-workers’ emails are.

Here’s why cold emails won’t give you the right ROI:

  • Cookie-cutter emails aren’t relevant to your prospects.
  • Personalized emails take a lot of time to write.
  • Time spent on writing personal emails costs you money.

Participating In Conferences Isn’t Cost-Effective

COVID-19 reminded us that we shouldn’t take physical events for granted. And while in-person events are slowly returning, you don’t know when they’ll disappear again.

But the risky nature of events isn’t the only reason conferences aren’t working for you. They’re also extremely expensive and time-consuming to prepare for and participate in.

Here’s why conferences won’t give you the right ROI:

  • You have to invest a lot of time and resources to participate.
  • The event could be cancelled at a moment’s notice.
  • You’re limited to reaching other participating companies.

And Then There’s All The Rest...

Cold emailing and conferences are of course only two parts of a larger equation. There are many more moving parts that all have to run smoothly for everything to work.

Here are some of the other challenges our clients face:

  • Ineffective positioning and not highlighted USPs
  • Lack of intel on which companies have RFPs
  • No top-of-the-funnel inflow of leads
  • Poor sales materials and marketing assets
  • Stretched marketing budgets and human resources

Can you relate to any of the above challenges? Then read on...

Start Generating more Leads and RFPs within 30 Days

You may be asking yourself if there really is a better way to generate leads than the one you’re currently using. And you probably want to see it before you believe it.

Our RFP Funnels help CROs with:

  • 1) Increasing Brand Awareness & Website Traffic
  • 2) Generating More Leads, RFIs and RFPs
  • 3) Nurturing Leads into High-value Sales Opportunities
  • 4) Building a More Robust Sales Pipeline
  • 5) Winning More Bids and Accelerating Revenue Growth

Want to know more? Then read on...


Effective Positioning

We start by looking at your positioning to differentiate you from other CROs. That way, we can identify what makes you unique so we can leverage that to attract your ideal sponsors and win bids with less friction.

The way we do that is to look at what your clients really want and how you are uniquely positioned vs the competition. Then we work out an irresistible value proposition that stands out and gives you an unfair advantage in the market.

Step 2:

Evergreen Lead Magnets

Once we’ve improved your positioning, it’s time to create an attractive and evergreen lead magnet that’ll attract sponsors and convert them into leads.

This lead magnet should offer them a taste of the expertise you’ll ultimately offer them, without giving away the best parts of your services for free. We create lead magnets to match the 3 stages of buyer's journey - awareness, consideration and decision stage.

Step 3:

Landing Page That Converts

The lead magnet needs to be supported by a landing page that builds up the value of it and creates the urgency that makes them convert 25% and higher.

Our copywriting team lives and breathes sales copy, so we’ll create a compelling piece that’ll push all the right buttons, and combine it with a stellar design optimized for conversions.

Step 4:

Hyper-targeted Ad Campaigns

It’s time to send your future clients to the landing page where they can download your lead magnet. We do that by setting up a hyper-targeted ad campaigns on the most cost-effective channels.

Whether that’s Google, LinkedIn, or Facebook, we’ll make sure to narrowly target prospects who are currently searching for vendors. This will build a steady inflow of Leads, RFIs and RFPs.

Step 5:

Automated Lead Nurturing

While some prospects will send the RFI / RFP right away, many might need more convincing or nurturing until the timing ir right.

Fortunately, you won’t have to compose personalized emails every day as you’ve done in the past. We’ll help you set up an automated nurturing sequence that does all the heavy lifting so that your sales team spends more energy on hot opportunities.

Imagine Your Sales Pipeline in 30 Days From Now…

As you can see, there are better ways to generate leads than the ones you’re using now. And we’re here to help you every step of the way.

With our help,  you can expect:

  • Fresh and red-hot leads within 30 days or less
  • Rolling monthly contract you can cancel anytime
  • 60+ leads every month guaranteed - or we work for free.

The catch? We can only work with a handful of CRO clients at a time, so spaces are limited. If you want to get results as soon as possible, then book your discovery call now, and let’s talk.

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Frequently Asked Questions

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